The New York Times published a piece named, “Husk Power for India”. Power, which is common in the lives of most in advanced countries, is a rare bonus in far-flung areas of underdeveloped countries. What was once cattle feed is now used to generate power – rice husks.
Raised in the rural state of Bihar, Manoj Sinha understood what it was like to sit in darkness. Being an engineer with Intel Corporation he had all the ability to bring alive the dream of a lifetime. He led the advancement of his power equipment that produces electricity from rice husks and other farm wastes and now he trades it to hamlets across India.
Sinha is what could be called a reformative businessman because he feels business is the answer to major social problems. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”
The article inspired me to think about giving in a different way leading me to ask myself, “what is the most effective form of giving?” Is it education, commercial activity or disaster relief? There are so many ways to make a difference. One way of giving can seem more effective or sustainable than other ways depending on the way it is expressed, looked at or implemented.
I then came to delineate there were eight segments to giving as a way to see this. So, let me chart out the eight differences; which in effect are often ‘stages’ of giving as well.
Stage one: Urgency – rescuing and supporting others who are struck by natural disaster, epidemic diseases or other uncontrollable circumstances.
Phase two: Respite – providing respite from enduring need, poverty, ill-health, disadvantages or prejudice which otherwise would continue or deteriorate because of the lack of awareness, training or resources.
Stage three: Healing and protection – mentally, physically and emotionally. Many people carry traumas that may be invisible but severely limiting their lives. Giving the healing to release the deep-rooted pain creates more opportunities for them while giving suitable protection gives them a sense of security.
Stage four: Training – giving better training, knowledge and skill instruction to create empowered and practical solutions to resource creation while encouraging people to identify their singular talent to survive.
Stage five: Creative investment – lending a hand, money or resources to those who have great potential to make a difference. This gets leveraged many times as the resources increase and passed on to many others who again make more out of the opportunities given.
Phase six: Maintainability – working collectively involving the people in the local surroundings, creating maintainable society – ecologically and communally.
Phase seven: Empowerment – enabling and motivating the people to release their true ability and power to make a change. In this group of sharing, the aim of giving changes from ‘giving to the people who want’ to ‘giving people a chance to give to others’ and to the society.
Stage eight: Loving – just doing whatever we feel to do to love and care for others. No strategy or expected outcome exists in this stage of giving. ‘Giving’ does not even exist here in the traditional sense of the word, as there is no sense of possession or judgment or desire to change anything. This is where we do not even have to think about anything, we give as a part of our own joyful experience.
What we also find is that at each of these eight stages of giving there are different things that the giver receives.
One: Sense of connection
Two: Sense of contentment
Three: reprieve from ache (our own)
Four: Gratitude for our own knowledge, skills and circumstances
Five: Long-term sense of commitment and contentment for our own life
Six: Better ambience for our own life and for the lives of others we treasure and revere
Seven: Soul rewarding stimulation and commitment to our own purpose
Eight: Care
Sharing has many stages and sensations based upon the donor and getter. And the ‘phases’ do not detail which one is of more importance than the other. All are mandatory.
I was lucky to have an experience early in 2008 while journeying with a group of devoted entrepreneurs across India to see how we could be more productive in our helping. I was particularly happy to have one outstanding encounter that led me to think about what ‘actual giving’ really meant.
We were in a little town one day. Four of us had just booked a taxi to take us to another town nearby. We negotiated with the driver carefully as our hotel staff had warned us in advance about the rip-off we might experience seeing we were not local.
We stopped in front of the local train station for a short break on the way. While the others disappeared off to use the bathroom, I started a conversation with our taxi driver standing next to the taxi. With very limited English and a full smile exposing his blackened front teeth, he told me that he had a house on the outskirts of the town and he had a young wife and two children who went to the local school – I started to feel connected to him.
I appreciated the fact of his having such a wonderful family and told him that I too had two little ones of almost the same ages as his. When the others were back the driver suddenly invited us to come to his house and have lunch. I took it only as a formality that was customary courtesy. But after taking us to the town center and leaving us there, he told us that he would wait for us until all our wandering in the town was over. And he really did. I was actually quite astonished to see him still remaining glued to the side of the road next to his taxi more than one hour later. We got into the taxi and he drove fast up the road to where he had his family.
When we arrived we were actually quite shocked to see how he was living. It was almost like the same condition (if not worse) to the lifestyle of people living in slums we had visited previously. From the nice new taxi he was driving, who could have imagined
As he drove into the narrow unsealed street between small houses that were made with roughcast concrete blocks and mud painted walls, we almost regretted about saying yes to his invite. For a brief moment I felt pangs of guilt. “How could I go to this man’s home who didn’t seem to have anything and I didn’t even bring any food or gifts for his family”, I thought.
As we got into his house, we saw a small pot and a stove on the mud floor. His shy sweet wife smiled and blushed at the sight of visitors and vanished into the cupboard sized storeroom of the house. As I looked around, I saw the man’s neighbours giving the woman a few cups over the crumbling concrete walls. They simply didn’t have enough cups in their house. There was just a single small room that had a lone cot and an old galvanised trunk adjacent to it.
The taxi driver quickly pulled out three hand-woven rugs from the chest and rolled them out on the small patch of mud floor putting one on the bed.
Steaming cups of tea and hot snacks arrived soon. Both his kids as well as kids from the neighbouring houses came to see us and remained at the doorway. The six of us could just squeeze into the tiny room. I was curious to know where his children were sleeping. I thought maybe they had another space somewhere. To my astonishment, he just pointed at the chest and said with his happy smile that it was their bed.
He cheerfully informed us that he was a dancing expert of the area and pointed at the medals displayed on the recess above his bed. Bent on showing us his dancing skills he at once ran outside. From some place music started coming into the tiny room. He has no arrangement for music in the house, it was flowing in from outside. I wondered where it came from till I saw him bringing his taxi in reverse to the back wall of his house with the doors open and music flowing in from the high volume car radio!
With his dancing and the cups of tea his wife produced, time moved quickly and it was soon time to thank them for their wonderful hospitality and proceed on our way. As we got up to leave and give our thanks to him and his wife, he took the best of the rugs he had, rolled it and gave it to us. It was practically one of the handful of good things he had. It was difficult to comprehend the enormity of the gesture.
We all respectfully refused his gift and came out saying goodbye to every one waving at us. We got perplexed about this whole thing. Should we have offered some cash to the family as they obviously had limited means? Should we have agreed to take his wonderful gift?
As I was thinking about this soul-lifting happening a few days afterwards, I was wondering about refusing his gift. He looked quite dejected that we didn’t agree to take the gift. It wasn’t only the fact of declining the gift that crossed my mind.
I realised that the feeling of restlessness I felt was in reality the result of seeing him as less privileged. I was feeling that I couldn’t probably receive anything from someone who owned too little.
But did he really have so little? Maybe he had more – a lot more.
Maybe the greatest gift we could have given him then was to receive his gift in total respect and gratitude.
Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.
Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.
Find out more about how Buy One Give One can transform your business using cause related marketing.
You must log in to post a comment.