Getting MORE Coaching Clients – Simple, Easy Idea, and Understanding Why it Hasn't Worked Well

This is probably one of the most valuable things you could do, and it’s likely that you have chosen not to do this very thing. Let me tell you a story that indicates how hard it is to actual reach a coach. Coaches are frequently putting up barriers to being reached, and they CHOSE to do it that way.

The Harder You Are to Reach, the Fewer the Clients You Get to Work With

I used to do a radio program “Explosive Business Results Radio”. I contacted local coaches to highlight them on my radio program. I wanted coaches who could say that they had a track record of growing a business rapidly, and they’d share their expertise on the radio to thousands of potential coaching clients needing help with their business.

75 Calls to 75 Coaches Asking for a Coach — Zero Calls Back

But I was SHOCKED. First I called the 75 coaches listed in the yellow pages in our city. No answers, so I left a voice mail. NO returned calls, NONE. I gave them the benefit of the doubt that just maybe the message I left wasn’t compelling them to call back. So, I tried again, this time saying, “I’m looking for a coach, please call me.” You’d think that would get ‘em to call wouldn’t you? But, no, still not one of the 75 ever called back. And I WAS looking for a coach. How would you handle that call if you got it? “I’m looking for a coach.”

But now let’s take this another step. I went through the top 3 pages of Google, that’s another 30. When I did discover a phone number, which was somewhat rare, I discovered some of the same pattern of not returning calls, but I also discovered another. Less than half had their phone numbers on the website. So, I was not able to call them. I was wanting to talk with them right now, before the next weekly program.

Some of your customers will feel the same way. They want to talk with you, first, to see if they are comfortable with you, and secondly, if you do get that call, they have a reason to be asking for your help. It’s likely that they need something resolved right now. Now let me give you a hint. Give them the help, don’t hold back. That’s how you get clients. When you hold back they have no idea how valuable you are. But when you share with them, first, you become their friends (have you heard that people buy from people they know, like, and trust? Well when you help you go up that scale). And you just proved how valuable you are. Down comes the barriers of “can’t afford you.”

I will throw one other hint out to your right here. Help them discover your value, but always leave them wanting more. Make your current help valuable, but it’s a very small part of where you are going to take them. And leave them with a sense of THE VALUE to come. They will BEG you for more. Next, I discovered that most didn’t have an address. Another mark against them.

If They Can’t Reach You Then You Can’t Go Up That Ladder of Them Getting To Know You, Like You, and Trust You — Make it easy to reach you

And, finally, a FEW had an email (but no one ever replied), and a few had a sign up form. I left a message for everyone that had an email address or sign up form. About half of the sign up forms crashed while signing up, so, scratch that contact (by the way that means that 100% of their potential clients don’t get through). And of those that did work, guess what. No one ever got back to me.

A 100% failure to reach 105 coaches, both local and on the internet. So what does that say about coaches? Not a pretty picture. And they pretty much CHOSE that. Here’s why. I went to a local coaching group and asked them, Why don’t you have a phone number or an address on your website? The answer, was pretty much that they didn’t want to be bothered by phone calls since they were working from home. OK, NO CALLS NO BUSINESS. That’s a choice! Not a logical one. I told them to close their business NOW. Don’t waste your time with this business.

Then I asked why they didn’t have an email address. The answer was: they didn’t want to be bothered by spam. Gee, does anyone want to be bothered by people calling for coaching? I figure that the more visible I become the more junk mail, the more spam emails, and the more junk calls I’ll get. a part of a successful business. But, get this, I also get lots of coaching clients. So, I go after the clients, and deal with the hassles that come along with being successful. Let’s see, the choices are, get in front of LOTS of people and get some hassles, along with clients. Or avoid the hassles and get no clients, or very few. Duh! Which ones did you pick, at least before this?

Actually, I have a system that fields spam and calls, so that’s off my back as well. Here’s the key: The easier you make it for people to do business with you, the easier it will be for them to hire you. Duh! Sounds almost too simple.

That isn’t quite all of it. You do have to do some marketing so that they are knocking, and THEN you make it easy for them to get what they wanted… RIGHT? But if you aren’t marketing heavily, and the few that do come a knockin’ find it hard to do business with you then YOU have created the barrier between you and the customer. I believe a little like Larry Winget, “Success IS Your Own Damn Fault.”

I’ve developed a system of getting in front of the 40,000 or so people looking for a coach. Would you like to have a system where’s it’s easy to build a successful coaching business? Do you want to learn more about how to increase your coaching business? I have just completed my brand new guide to coaching marketing success. You’ll also get a free invitation to join a mastermind group of other coaches as they build their business. Hear what works and doesn’t work.

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http://www.100k-small-business-coach.com/sq-pg/Super-Star-Coaching-Business.htm