“Okay, Noah,” you’re saying. “I can see that every decision I make is based on my Why-To’s and Why-Not-To’s. But what does that have to do with success? Are you trying to tell me, if I’m holding myself back from success, that means I don’t want to succeed?”
I’ve had the privilege of working with countless thousands of people in my seminars and mentorship programs — business owners and teenagers, salespeople and accountants, employers and employees, people who work at big companies and stay-at-home moms; men, women, and children from all walks of life. And in all that time, I’ve never met one person who doesn’t WANT to succeed.
Human beings are motivated by Success – getting, having and keeping the things we want.
Yet we’ve already seen that millions of people and organizations are holding themselves back from the success they’re perfectly capable of, even though, collectively, we’re spending billions of dollars to try and fix the problem.
So, what’s going on here? There must be something hidden… something deeper… something not visible to the casual observer.
The Hidden Reason You’re Stuck
Picture an iceberg. We’ve all heard that 90 to 95% of an iceberg is hidden beneath the surface of the water, while only 5 to 10% is visible, above the surface.
Scientists at Stanford, MIT and other esteemed institutions have determined that the human mind operates in much the same way. Just like an iceberg, your mind is comprised of two parts: the part that’s visible (above the surface) and the part that’s hidden (below the surface).
The Iceberg of Consciousness
Instead of the water line, let’s call the line that separates the two parts in the mind the Line of Consciousness. And we’ll call the visible 10% your Conscious Mind, and call the hidden 90% the Subconscious Mind. Another word for Conscious is intentional, because it represents CHOICE.
According to scientific research, our Conscious Mind makes up less than 10% of your total brain function. That means that the Subconscious or unintentional aspect of your mind represents more than 90% of your total brain function.
Your Subconscious is a vast collection of unintentional, habitual thoughts, behaviors, and actions. Therefore, the phrase that best describes the Subconscious mind is NO CHOICE.
Look around the room you’re in right now. What if I came in to the room you’re in and turned out all the lights? In fact, I removed all the visible light from the room. Now it’s pitch dark and you can’t see a thing.
What would happen if I then asked you to re-arrange the furniture? How successful would you be at rearranging the furniture in a room that’s completely dark? Answer: not very. You’d bang your shins on the coffee table, fumble around, and be incapable of making even the simplest of changes.
Because you can’t rearrange furniture in a place where you can’t see anything, does that mean you’re incapable of rearranging furniture? Of course not! You are PERFECTLY capable of rearranging furniture — when you can see what the heck you’re doing.
Your Subconscious Mind is like that completely dark room. We don’t know what’s in there, because we simply can’t see it — it’s hidden beneath the surface like the bottom 90% of an iceberg. And when you can’t see something, it’s awfully hard to change it.
Which brings us back to the original question:
Why are millions of people who’ve spent so much time and money trying to improve themselves STILL STUCK?
This question will be answered in the next article.
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About the Author:
Noah St. John is the #1 bestselling author of six books including The Secret Code of Success, The Book of Afformations and Permission to Succeed. He’s CEO and Founder of http://www.SuccessClinic.com and has appeared in over 3,000 media outlets including CNN, ABC, NBC, and The Washington Post. Since 1997, Noah has taught thousands of people in over 40 countries the simple steps to enjoy more wealth faster, easier and with far less effort.
Get the first 3 chapters of The Secret Code of Success FREE at http://www.SecretCodeBook.com
