I did this but after some months found it too stressful and so things just wilted to nothing. A year downline and I could not even remember what the whole thing was about – only that my wallet was much lighter.
I put the whole sorry episode down to experience but incorrectly took from it that MLM businesses do not work. After some time I repaired the damage to my address book and all got back to normal again.
Is this story a familiar account for you? I am sure that I am not the only one to go through the experience in this way and it must be common because it seems that 96% of MLM newbies have an experience that is quite similar to my account.
Then, I became involved in a standard non MLM business and after some time of trying this – I had some success and though not metioric, I did learn some things. The most valuable lesson was, my perspective had changed. When I got a second opportunity to try MLM again, this time I found myself willing and able to think outside of the box and it is this that made the difference.
I studied MLM and those that had been successful and those that had not and the results that I found were quite remarkable, to me at least.
I asked myself, what is the difference in approach to the way most people who enter MLM attack their business compared with the way a successful business person in a non MLM business attacks theirs.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing – where are they going to get new customers from and what constitutes the best customers.
Most MLM newbies look at their new business through the eyes of an employee. With the best will in the world they have no knowledge of how businesses should be run and so it should not be surprising that they invest in the wrong areas. Of these areas, it is marketing that is the least understood.
The next point I found is about the product or service itself. MLM newbies tend to concentrate on this area when this is the least area of concern in an MLM business. I can catagorically declare here that the actual business opportunity itself is of no real importance in the early stages. Of course you will need to know about your product or service to be able to sell it but this is not the most vital of skills to master – if it is so good then it will largely sell itself will it not?
Now I was getting excited, I felt that I had stumbled upon something which was going to be a significant find in MLM.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know – some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
Therefore, urgent action is needed – and this is usually where the purchasing of leads is the next step. This increases the money out and does give some activity but after some hard work trying to get people in, a typical positive response rate is around 2%. I truth, these new people are no different than those in the Family and Friends that were initially recruited and several months down the line, it is realised that the money spent on the marketing effort has not been replaced and you realize that this is not the way to become financially successful.
I discovered that the top 1%, the successful MLM business people do things differently. They invest in their new business by finding out where there prospects are and making these prospects come to them. They attract them using bait which is sure to work because it is in the language that the prospective MLM people speak.
So, I invested a small amount of in money finding out precisely how I could do what the top people were doing. I downloaded books, articles and watched videos and DVDs and then I hit on it – I found a resource which was so effective and so reasonably priced that I had to have a go and this is what I did.
After studying this simple system, I could see that the way to approach MLM was to bring in other good MLM people who were facing the same problem that I had been. These businesspeople were who I wanted to join me in my MLM venture – but they already had their own MLM opportunity – so how was I going to manage this?
Thankfully, this aspect was covered in the material that I had obtained and it only cost me a tiny amount (less than $50). It was clear to me, that I had to provide leadership and direction for my new team if I was going to operate in this way. I realised that if I were to offer new agents a clear and defined play as to how they could run their business and be successful, they would want to join me and I would become the ‘hunted’ instead of the ‘hunter’.
So that is it in a nutshell – if you want to be successful in an MLM business you have to think outside the box. You have to be willing to invest in the right areas and in building a system which will attract the right people to you. The person who I had studied whilst investigating this area was one remarkable MLM businessman. He had used the principles that I had read about and he had built one of the largest and most successful MLM downlines in history.
I have now started to build a strong MLM team with my new MLM opportunity. The product or service itself is of secondary concern to me – but I now get contacts regularly and the frequency is slowly increasing. I am simply not too bothered if someone decides not to join me – if they are not 100% committed to becoming rich doing this, then I do not want them to join me anyway. So these people are vetted by me before I allow them into my team.
Show your downline leadership and direction and they will do the same to their downline and if you help them at every step of the way then everyone benefits. If you are bent on making an MLM business work without the assistance of others then you can forget it. You have to work with others to help them before you will tasted the sweet sensation of success yourself.
Thank you for reading my article and I hope that it has helped you to understand the secret recipe for success in an MLM business.
Alan Hill MLM – Business Champion
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