However different aspects are -
1. Look
2. Presentation
3. What's said in advertisement
4. Brand name
5. Creating necessity in user's mind
6. Cost
A customer in happy mood may select a product which looks good. Price and utility may not be a factor to him.
A customer with irritated mood would not buy any new brand or product at all.
A customer with financial crisis would Select only the product if it is absolutely useful.
Suggestion:
How much pleasure will the product give them seems like the main factor.
You must log in to post a comment.